Area Sales – Turfcare Equipment

Area Sales Executive – Groundcare Equipment
Location: Field-based (Ideally Located in Shropshire/ Staffordshire Area)
Salary: £35,000 – £40,000

Overview We are looking for a driven and knowledgeable Area Sales Executive to promote and sell groundcare equipment to a wide range of end users across your assigned territory. You will play a vital role in developing new business, managing customer relationships, delivering demonstrations, and ensuring the highest level of post-sale support and satisfaction.

This role suits someone with strong technical sales ability, experience in the machinery or turfcare sector, and a proactive mindset to grow market share and maintain long-term customer loyalty.

Key Responsibilities

• Drive sales growth by promoting groundcare equipment and related services within your region
• Identify and convert new leads while maintaining and developing existing customer relationships
• Deliver equipment demonstrations, generate quotations, and provide tailored technical advice
• Manage the full sales process: from initial enquiry through to product handover and post-sale follow-up

Sales & Support Collaboration

• Support customers and service centre teams with product knowledge and aftersales opportunities
• Coordinate with internal departments on product issues, marketing campaigns, and technical updates
• Oversee product installations and operator training, with support from the training team
• Maintain accurate and up-to-date records in the CRM, including customer interactions and inventory

Product & Demonstration Management

• Take responsibility for regional demo equipment and coordinate additional demo support as needed
• Ensure high-quality customer experience through product handovers, follow-ups, and satisfaction checks
• Promote and manage sales campaigns and finance packages
• Monitor product registrations and work with service partners to keep databases accurate

What You’ll Need

• Proven sales experience, ideally within groundcare, turfcare, or agricultural machinery
• Confident communication and negotiation skills, both written and verbal
• Technically minded with a strong understanding of groundcare machinery and its applications
• Self-motivated, organised, and able to work independently in a fast-paced, field-based role

What You’ll Get In Return:

• Salary £38,000 to £40,000 per year
• 25 days annual leave plus bank holidays 
• Enhanced Pension contributions
• Benefits App
• Sick pay and Group protection income
• Mental Health First Aiders

How to Apply: If you’re interested in this Sales Position apply now by responding to this advert with your updated CV or call Amy at Kemp Recruitment on 0330 440 2323 for more details.